Terms & Conditions

  1.  Introduction
    1. These Terms and Conditions apply to the Peroni “Christmas Glassware Campaign” On-Trade Promotion (the "Promotion") operated by Asahi UK Ltd (the “Promoter"), whose registered office is at Griffin Brewery, Chiswick Lane South, London, W4 2QB, England.
    2. These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry instructions are deemed to form part of the Terms and Conditions and by entering the Promotion participants agree to be bound by these Terms and Conditions. Please retain a copy for your information.
      Promoter: Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London, W4 2QB, England (the “Promoter”).
      Promotion & Prize Administrator: Savvy Marketing, 15-17 High Court Lane, The Calls, Leeds, LS2 7EU (the “Promotion Administrator”).
  2. Eligibility
    1. This Promotion is open to residents of the United Kingdom, aged 18 or over, excluding employees and the immediate families of the Promoter, its subsidiaries, other group companies, its agents, or anyone else professionally connected with this Promotion.
    2. Max one (1) entry per person per day.  Participants may win a maximum of one (1) Prize throughout the entire Promotional Period. Anyone found attempting to bypass this rule by, for example, using multiple email addresses to enter will be disqualified. “Prizes” are defined in clause 6.
    3. Participants must have a compatible smartphone or digital device with internet access capable of scanning QR codes to participate in the Promotion.
    4. No purchase is necessary to enter this Promotion.
  3. Opening/Closing dates and times
    1. The Promotion will open daily from 00:01 GMT on 01/11/2026 (the “Opening Date”) until 23:59 GMT on 15/12/2026 (the “Closing Date”) inclusive (the “Promotional Period”). All entries received outside the Promotional Period shall be disqualified.
  4. Promotional materials
    1. The Promotion will be available in participating pubs, bars and on-trade venues displaying promotional materials including QR codes, glassware, or point-of-sale materials (the “Promotional Materials”). Where participants are unable to scan the QR code they may enter the Promotion at concierge.clubperoni.com. The participation in the Promotion by outlets may vary by location and is at the discretion of individual outlets. The Promoter accepts no liability for the unavailability of the Promotional Materials or non-participation by any outlets.
  5. How to enter
    1. To enter the Promotion participants must, during the Promotional Period: 
      a)  scan the QR code displayed on the Promotional Materials in participating venues or visit concierge.clubperoni.com; 
      b) select their region and confirm they are aged 18 years or over by entering their date of birth; 
      c) follow the on-screen instructions to participate in the Promotion; and
      d) submit their full name & email address as prompted.
    2. Once participants’ details have been successfully submitted:
      a)   they will immediately be notified on screen whether they have won on an instant win basis (an “Instant Win”) or have a non-winning result for the Instant Win opportunity; and/ or
      b)   may also be entered into any applicable mop-up draw for unclaimed Prizes from Instant Wins (see clause 9 for details)
      (together these opportunities are the “Winning Moments”).
    3. The Prizes will be awarded for the Instant Wins using a pre-programmed winning moments mechanic.
    4. The Winning Moments will be randomly distributed throughout the Promotional Period.
    5. If a Winning Moment occurs when no participant is actively participating in the Promotion then the Prize/s associated with that Winning Moment will be awarded to the next eligible participant at the next Winning Moment.
    6. Max one (1) entry per person per day. Any entries submitted in excess of this limit will be invalid and will not be eligible to win a Prize.
    7. Participants who do not give correct details or those who make an entry on someone[SB1] else’s behalf will be disqualified. The Promoter reserves the right to request additional documentation at any time e.g. to prove age or place of residence.
  6. The Prizes
    1. During the Promotional Period there are 1000 Prizes to be won of a Peroni presentation box containing two (2) personalised Christmas Peroni glasses via an online instant win mechanic (the “Prizes”). One glass will be personalised with the winner’s name and the second glass will be personalised with the name of a friend nominated by the winner (both to be 18+).
    2. If a participant receives an instant win outcome they will be notified immediately on screen and will be required to provide the requested personalisation, contact and delivery details to claim their Prize in accordance with these Terms and Conditions.
    3. Incomplete, illegal, illegible, misdirected or late entries will not be accepted. The Promoter takes no responsibility for entries that are delayed, incomplete or lost due to technical reasons or otherwise.
    4. No cash or other alternative Prizes will be provided in whole or in part except that in the event of circumstances outside of its control the Promoter reserves the right to substitute a similar Prize, or part of a Prize, of equal or greater value. The Prizes are non-transferable and cannot be sold or auctioned.
    5. The Promoter will supply the Prizes, and the Promotion & Prize Administrator will issue the winner notification emails and fulfil the Prizes.
  7. Further Prize Details
    1. Winners will be required to provide two (2) names for personalisation: their own name for one glass and the name of a friend for the second glass (both aged 18+). Personalisation is limited to names only and is subject to the character limits and any other personalisation requirements stated on the campaign website. Suggestive or offensive names, profanities or any other names which the Promoter considers inappropriate will not be accepted. The acceptability of any name submitted for personalisation will be determined at the Promoter’s sole discretion.
    2. Once a winner has submitted the personalisation details for both glasses and their delivery details the Prize will enter production and the personalisation details cannot be amended or cancelled.
  8. Winner selection and notification
    1. Winners will be notified immediately on screen after entering via the campaign website and must follow the on-screen instructions to claim their Prize. Winners will be required to provide the requested details including their full name, email address, delivery address (including postcode) and the two (2) names required for personalisation of the glasses. Each name submitted for personalisation must not exceed 12 characters, including spaces. If a winner has provided their initial contact details but does not complete the personalisation and delivery process the Promotion & Prize Administrator will send a follow-up email to the email address provided with instructions on how to complete their Prize claim.
    2. The winner must provide all required personalisation and delivery details within 14 days of the date of the follow-up email. If the winner fails to complete their Prize claim within this period the Prize may be forfeited and made available through the mop-up draw described in clause 9. It is the responsibility of participants to check junk/spam folders to ensure they are in receipt of any communications.
    3. The Promoter reserves the right to verify the eligibility of winners.
    4. All requested details must be provided otherwise the Promoter reserves the right to reject the winning entry with no liability.
    5. Verification of identity may require the provision of a copy of valid government-issued identification (such as a passport or UK driving licence).
    6. If a winner fails to complete their Prize claim within the applicable 14 day claim period, rejects the Prize, has previously won a Prize or is found to be ineligible, the Promoter reserves the right to disqualify that winner. If this occurs during the Promotional Period the Prize may be returned to the Prize pool. If this occurs after the close of the Promotional Period the Prize may be reallocated via the mop-up draw in accordance with clause 9.
  9. Mop-up Prizes
    1. Any unclaimed or forfeited Prizes remaining following the close of the Promotional Period may be reallocated via a mop-up draw.
    2. The mop-up draw will take place on or around 16/12/2026 and will be conducted using a randomised computer process by an independent third party.
    3. All eligible participants resident in the United Kingdom who successfully submitted an entry during the Promotional Period and who have not previously won a Prize will automatically be entered into the mop-up draw.
    4. Winners will be sent an email containing a unique winning code and instructions on how to claim their Prize. Winners must visit the campaign website, enter their unique winning code and provide the requested details including their full name, email address, delivery address (including postcode) and the two (2) names required for personalisation of the glasses within 14 days of the date of the email. Once the Prize has been successfully claimed and any required verification has been completed the Prize will be fulfilled by post in accordance with clause 10.1. Any Prize not claimed within the required timeframe may be forfeited and the Promoter reserves the right not to re-award that Prize. If a winner does not respond within the required timeframe, rejects the Prize, fails verification or is otherwise deemed ineligible the Promoter reserves the right to select an alternative winner using the same randomised process.
    5. The reallocation process may be repeated up to two (2) additional times.
    6. Following completion of these processes any remaining Prizes will be deemed null and void.
  10. Winner verification and Prize delivery
    1. After a valid claim and completion of the verification process the Prize will be delivered to the winner by post to the delivery address provided within 28 days of the winner completing the personalisation and delivery process and any required verification. The Promoter accepts no liability for loss or damage in transit.
  11. Promoter and Promotion partners
    1. The Promotion & Prize Administrator will manage the Promotion on behalf of the Promoter & will manage the fulfilment of the merchandise Prize.
  12. Privacy policies
    1. Promoter Privacy Policy: https://www.asahibeer.co.uk/privacy-policy
    2. Promotion & Prize Administrator Privacy Policy: https://www.getsavvy.com/privacy-and-cookie-policy
  13. General Terms and Conditions
    1. The Promoter encourages responsible drinking and directs participants to http://www.drinkaware.co.uk for more information.
    2. Participants must meet any eligibility requirements contained in the specific terms and conditions above. Eligibility may be verified and additional documentation requested at any time during or after the Promotion.
    3. Entries made from trade, syndicates, consumer groups or third parties will not be accepted. Bulk entries made in any way, including using any software which allows participants to increase that participant’s entries into the draw in a way that is not consistent with the spirit of the Promotion, that participant’s entries will be disqualified and any Prize award will be void.
    4. Entries submitted using automated methods including but not limited to computer scripts, bots, or any other software are strictly prohibited and will be disqualified. Furthermore, any attempt to intentionally obscure IP addresses, such as through the use of VPNs, proxies, or similar technologies, to manipulate or bypass entry rules will result in the immediate disqualification of those entries. The Promoter reserves the right to verify the authenticity of entries and take necessary actions to maintain the integrity of the Promotion.
    5. The Promoter reserves the right to verify all entries and participants, including but not limited to requesting proof of identity, age and UK residence. The Promoter may request such additional information or documentation as it reasonably considers necessary to verify that an entry has been submitted in accordance with these Terms and Conditions. The Promoter reserves the right to refuse to award a Prize, withdraw Prize entitlement, refuse further participation in the Promotion and/or disqualify a participant where there are reasonable grounds to believe that there has been a breach of these Terms and Conditions, an attempt to circumvent the applicable entry limits, an unfair advantage, fraud or other abuse of the Promotion. It is the responsibility of the participant to provide correct, up-to-date details when entering the Promotion and on Prize acceptance.  The Promoter cannot be held responsible for winners failing to supply accurate information or any postal dispute which affects Prize acceptance or delivery of their Prize. Participants must notify the Promoter of any changes to their contact details during the Promotional Period.
    6. The Promoter’s decision regarding any aspect of the Promotion is final and binding and no correspondence will be entered into about it. This includes decisions on eligibility, Prize substitution and interpretation of these Terms and Conditions.
    7. The Promoter must make available information that indicates that a valid award took place. To comply with this obligation, the Promoter will make available the surname and county of residence of Prize winners to anyone who contacts contact@peronicompetitions.com within three (3) months of the Closing Date. If you object to any or all of your surname or county of residence being made available, please contact the Promoter at ConsumerHelpline@asahibeer.co.uk. In such circumstances, the Promoter must still provide the information to the Advertising Standards Authority on request. Winner information will be provided in accordance with applicable data protection laws.
    8. Participants are deemed to have accepted and agreed to be bound by these Terms and Conditions upon entry. The Promoter reserves the right to refuse entry or refuse to award the Prize to anyone in breach of these Terms and Conditions.
    9. If for any reason any aspect of this Promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, traffic congestion, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter that corrupts or affects the administration, security, fairness, integrity or proper conduct of this Promotion the Promoter may in its sole discretion modify or suspend the Promotion or invalidate any affected entries. The Promoter reserves the right to hold void, cancel, suspend, or amend the Promotion where it considers it necessary to do so, without prior notice. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions (including but not limited to global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God) the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to participants in order to avoid undue disappointment. Participants are responsible for reviewing these Terms and Conditions before entering the Promotion.
    10. Winners may be requested but are not obliged to take part in any reasonable publicity by the Promoter and related promotional purposes. For the avoidance of doubt any winners who are or appear to be under 25 years of age will not be featured in any publicity.
    11. Nothing in these Terms and Conditions affects your statutory rights as a consumer. The Promoter cannot exclude liability for death or personal injury caused by negligence. Subject to this and insofar as is permitted by law the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winners or accept any liability for any loss or damage arising from this Promotion or from accepting a Prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees in which case that liability is limited to the value of the relevant Prize. The Promoter excludes liability for indirect, consequential or special damages except where such exclusion is not permitted under consumer law.
    12. The Promoter has no control over internet or communication networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The Promoter will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including but not limited to user error and any network, computer, hardware or software failures of any kind that may restrict, delay or prevent a participant’s entry to the Promotion.
    13. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.
    14. The Promoter will only use personal data supplied during the course of this Promotion for the administration of the Promotion and for no other purpose, unless we have your consent. You acknowledge that the Promoter will pass such information to the Prize Administrator solely for the purposes of administering this Promotion. Your personal details will at all times be kept confidential and in accordance with current Data Protection legislation. Data will be stored for three months after the close of the Promotion before being deleted. You can request access to your personal data, or have any inaccuracies rectified, by sending an email to ConsumerHelpline@asahibeer.co.uk. By participating in the Promotion, you acknowledge that your personal data will be processed as described in this clause and the privacy policies referenced above. Data processing is conducted in accordance with UK GDPR and the Data Protection Act 2018. Full details of data processing are available in the privacy policies referenced above.
    15. These Terms and Conditions shall be governed by English law. Nothing in these Terms and Conditions shall limit any mandatory consumer protections that apply in the participant’s country of residence. To the extent permitted by law participants submit to the jurisdiction of the English courts.

      To contact the Promoter about this Promotion please email contact@peronicompetitions.com.

Back to Home